TXU Energy electric plans are often competitive to other providers but comparing is encouraged because they are often not the best Texas electric rate out there.
In reality no one provider can stay the best price, it is too competitive. A lean game of executing the business right and being effective at reaching customers is the tough part of the retail electric service business.
What Wikepedia Has to Say About TXU Energy
Regarding TXU’s recent history. Wikipedia describes their parent company and subsequent aquisitions as follows:
“In 2016, Texas Competitive Electric Holdings (TCEH), parent company of TXU Energy and Luminant, emerged from Chapter 11 (as part of the bankruptcy protection for Energy Future Holdings Corporation).[2] TCEH was then rebranded as Vistra Energy.[3]
Vistra acquired Dynegy in 2018. In 2019, Ambit Energy was acquired, resulting in a 32% residential market share in ERCOT, with NRG Energy as its largest competitor.[4] It also acquired Crius Energy in 2019.” -wikepedia

As you can see above Vistra Corp is the parent corporation of TXU Energy and they bought Dynegy and Ambit Energy which are two very large popular retail electric companies.
To compare rates customers can use their zip code. Once they have entered their zip into the compare box and selected the correct plan type they need to click compare.

An easy to use compare chart will appear for residential customers with companies rate plans organized with lowest prices at the top.
For commercial electricity customers a form will come up. The process will begin once they submit the form. One of our Texas electricity consultants will prepare a no obligation energy proposal with several electric companies’ bids.
History of TXU Energy
TXU started in northern Texas as electricity services came available. TXU can be traced back to Texas Utilities which was founded in1945. The company’s names include DP&L (Dallas Power & Light), TESCO (Texas Electric Service Company) and TP&L (Texas Power and Light). Together they became Texas Utilities Electric (TU Electric) which served Dallas, Fort Worth, Northern and west-central Texas.
TXU and its assets have changed hands over the years. TU Electric is called TXU following the acquisitions of The Energy Group in 1989 and a power generator in Australia. The company’s parent company Lone Star Gas merged together making TXU the largest energy and natural gas supplier in Texas.
In recent history TXU Energy was part of the largest leveraged buyout in history. The buyers include Texas Pacific Group, Goldman Sachs and Kohlberg Kravis Roberts.
More about TXU Energy
TXU Energy is a trustworthy, competitive, customer services driven Texas based energy company with years of service. The company sells electricity to thousands of commercial and residential customers each year.