This energy website was created by Donny Eisenbach, President of Eisenbach Inc. We started our company back in 2008 which was 6 years after Texas deregulated the electric service market.
Knowing more about ElectricRates.com history will give you some idea what our goals and values are and what we want to accomplish.
People needed an efficient way to shop and find available electric rate plans of different kinds but there was not a lot of direction on what to do. The Texas government created a site called PowertoChoose.org which helped get the word out about electricity choices but many people wanted a more consumer oriented approach. Energy consumers like various resources and choices and we provided that through our website.
We Shined a Light on the Successes and Failures
We highlighted some of the failures that occurred in the Texas deregulated electric market as well as pointed out huge achievements. Electric rate plans that were popular we featured and we explained why certain plans were bad for the general energy consumer.
Electric Rate Plan Widget Was Developed
Our momentum in the Texas energy market on search engines led to the development of a software Texas electricity comparison widget that showed electric rate plans from various providers side by side.
Consumers could filter through electric service plans that were both fixed and variable rate plans and choose the provider and plan they liked the best.
We carefully chose Texas energy providers that were solid companies that had a track record. Our company was careful about which electric company we worked with but sometimes electric providers behave badly. In one instance, there was a settlement with a Texas electric provider we previously worked with.
Owner Took Hiatus To Build a 3 Story Log “Barndo”
ElectricRates.com and owner took time off to get through a family crisis and to work on a large timber frame megalith. The structure came close to completion and is being market tested for future Airbnb plans. Final details need to be completed and it will soon be a place for people to come and enjoy East Texas tranquility.
2021 ElectricRates.com Comes Back in a Big Electrifying Shock
We came back online and began creating content and marketing ourselves again to a Texas audience to begin with but we also reached into Pennsylvania, New York, and Illinois energy markets.
We started using Facebook, Instagram, Tiktok, and Google advertising to locate new customers and inform people we are in business and ready to help with their retail electric service needs.
A podcast was reenergized and given a fresh new name, The Electric Rates Experience Podcast, in 2022. We invite guests on to talk about their electric rates shopping experience both good and bad. We learn about what the energy consumer hates and loves about retail electric service.
The energy podcast serves to find out how we as a market can do better to serve the end customer.
Donny has been writing about the deregulated energy markets since early 2007. His knowledge has helped consumers lower their electricity cost.